German sociologist & philosopher (1903-1969)
In general they are intoxicated by the fame of mass culture, a fame which the latter knows how to manipulate; they could just as well get together in clubs for worshipping film stars or for collecting autographs. What is important to them is the sense of belonging as such, identification, without paying particular attention to its content. As girls, they have trained themselves to faint upon hearing the voice of a 'crooner'. Their applause, cued in by a light-signal, is transmitted directly on the popular radio programmes they are permitted to attend. They call themselves 'jitter-bugs', bugs which carry out reflex movements, performers of their own ecstasy. Merely to be carried away by anything at all, to have something of their own, compensates for their impoverished and barren existence. The gesture of adolescence, which raves for this or that on one day with the ever-present possibility of damning it as idiocy on the next, is now socialized.
THEODOR W. ADORNO
attributed, The Sociology of Rock
In the end, glorification of splendid underdogs is nothing other than the glorification of the splendid system that makes them so.
THEODOR W. ADORNO
Minima Moralia
Advancing bourgeois society liquidates memory, time, recollection as irrational leftovers of the past.
THEODOR W. ADORNO
"Was bedeutet Aufarbeitung der Vergangenheit"
In the nineteenth century the Germans painted their dream and the outcome was invariably vegetable. The French needed only to paint a vegetable and it was already a dream.
THEODOR W. ADORNO
Minima Moralia
It is Proust's courtesy to spare the reader the embarrassment of believing himself cleverer than the author.
THEODOR W. ADORNO
Minima Moralia
What human beings seek to learn from nature is how to use it to dominate wholly both it and human beings. Nothing else counts.
THEODOR W. ADORNO
Dialectic of Enlightenment
The taboos that constitute a man's intellectual stature, often sedimented experiences and unarticulated insights, always operate against inner impulses that he has learned to condemn, but which are so strong that only an unquestioning and unquestioned authority can hold them in check.
THEODOR W. ADORNO
Minima Moralia
Wrong life cannot be lived rightly.
THEODOR W. ADORNO
Minima Moralia
The metaphysical apologia at least betrayed the injustice of the established order through the incongruence of concept and reality. The impartiality of scientific language deprived what was powerless of the strength to make itself heard and merely provided the existing order with a neutral sign for itself. Such neutrality is more metaphysical than metaphysics.
THEODOR ADORNO
Dialectic of Enlightenment
True thoughts are those alone which do not understand themselves.
THEODOR W. ADORNO
Minima Moralia
There is no love that is not an echo.
THEODOR W. ADORNO
Minima Moralia
Philosophy that satisfies its own intention, and does not childishly skip behind its own history and the real one, has its lifeblood in the resistance against the common practices of today and what they serve, against the justification of what happens to be the case.
THEODOR W. ADORNO
Why Still Philosophy?
In the general tendency toward specialization, philosophy too has established itself as a specialized discipline, one purified of all specific content. In so doing, philosophy has denied its own constitutive concept: the intellectual freedom that does not obey the dictates of specialized knowledge.
THEODOR W. ADORNO
Why still Philosophy?
The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.
THEODOR W. ADORNO
Dialectic of Enlightenment
It is one of the basic tenets of fascist leadership to keep primary libidinal energy on an unconscious level so as to divert its manifestations in a way suitable to political ends.
THEODOR W. ADORNO
"Freudian Theory and the Pattern of Fascist Propaganda", The Essential Frankfurt School Reader
To say "we" and mean "I" is one of the most recondite insults.
THEODOR W. ADORNO
Minima Moralia
Auschwitz begins wherever someone looks at a slaughterhouse and thinks: they're only animals.
THEODOR W. ADORNO
attributed, The Apocalyptic Animal of Late Capitalism
But there is another conclusion: to laugh at logic if it runs counter to the interests of men.
THEODOR W. ADORNO
Dialectic of Enlightenment
Philosophy ... must not bargain away anything of the emphatic concept of truth.
THEODOR W. ADORNO
Why Still Philosophy?
He who stands aloof runs the risk of believing himself better than others and misusing his critique of society as an ideology for his private interest. While he gropingly forms his own life in the frail image of a true existence, he should never forget its frailty, nor how little the image is a substitute for true life. Against such awareness, however, pulls the momentum of the bourgeois within him.
THEODOR W. ADORNO
Minima Moralia