quotations about advertising
Advertising is the rattling of a stick inside a swill-bucket.
GEORGE ORWELL
Keep the Aspidistra Flying
In advertising, not to be different is virtual suicide.
WILLIAM BERNBACH
attributed, Living the Dream: Putting Your Creativity to Work
In the hope of affording a better user experience for consumers, many brands have begun to experiment with video advertising on mobile devices, with varying degrees of success so far. The rationale behind it is not only its enhancing effect on user experience, but also the fact it gives advertisers more to work with than a conventional, text-oriented ad space. Think of it as being similar to the contrast between TV advertising and billboard advertising -- the ability to get a message across is exponentially better. This point is incredibly useful at this juncture, given that users' ever-increasing connectivity means they demand to know more about what they are buying (prior to purchase) than ever before.
WILL PROOPS
"Why Mobile Video is the Best Route to Improved Brand Engagement", Performance In, March 4, 2016
In the long term, I think I could see us doing advertising where that advertising is entertaining and where people don't regret seeing it, which unfortunately is not the case with most advertising.
ELON MUSK
"Tesla's bold approach to advertising: Don't do it", San Francisco Chronicle, February 19, 2016
Advertising is tactical; branding is strategic. The most strategic action you will usually get from an advertising agency will be the brief, the planning document that spells out the proposition the advertising must communicate and defines the market segments it should address. But then what? And what about internally? How will you get your personnel on brand? Is the advertising supposed to convince them as well? How is a glossy television or poster campaign supposed to communicate to your delivery driver and sales assistant the vital roles they each need to play in making sure your company lives up to its promises?
MARCUS OSBORNE
Stop Advertising Start Branding
In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling.
GORE VIDAL
At Home
Advertising is an impersonal projection of the personal salesman.
H. S. SNYDER
Graphite, May, 1910
Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.
MARSHALL MCLUHAN
Understanding Media
Advertising is usually loyal and low key. It does not complain or ask for pay raises. It does the job of letting people know that you exist and solicits a response in a very low key and unassuming way.
ALI PERVEZ
Marketing Is King
As a profession advertising is young; as a force it is as old as the world.
BRUCE BARTON
The Man Nobody Knows
Advertising has been about disrupting the experience of the media and inserting a message distinct from the programming. Media professionals tried their best to insert a message that would align with an audience, but the understanding of the audience was an educated guess, as best. There was inherent waste, and the message was lost on a portion of the audience. The future of advertising is one of a complementary insertion that's less disruptive, more in alignment with the needs and wants of the audience. This targeting and insertion can be accomplished through data, but the heaviest weight of the interaction relies on the creative. That's what we have to fix ASAP.
CORY TREFFILETTI
"A Less-Disruptive Advertising Future", Online SPIN, February 17, 2016
Good advertising is advertising that gets the money.
JULIUS SCHNEIDER
attributed, The Advertising Age
Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.
FRANK FARRINGTON
The Spatula, May, 1909
The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.
JEAN KILBOURNE
Can't Buy My Love
It's pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.
RAYMOND CHANDLER
Raymond Chandler Speaking
What history shows though is that if advertising is relevant and respectful consumers will accept it. They recognize that content is not free and a fair value exchange is in everyone's interests. The million (billion?) dollar question is whether this will happen before the constantly empty food bowl of irrelevant ads has conditioned the audience to tune them out entirely.
DEREK HARDING
"Ad Blocking Is A Symptom, Not The Disease", Media Daily News, March 2, 2016
Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.
BRUCE FAIRCHILD BARTON
The Man Nobody Knows
Making advertising film is also like making a film. After all, advertising is also making small stories in a film. So I never moved out of making films, because I am a filmmaker who is making films in a different medium.
SHIVENDRA SINGH DUNGARPUR
interview, International Business Times, March 5, 2016
The more advertising I see, the less I want to buy.
TOM ROBBINS
Fierce Invalids Home from Hot Climates
Over the last 12 months, brands have really begun to clock onto two factors which could help significantly improve their advertising on mobile devices -- the value of data, and video. In contrast with traditional desktop advertising, many have realised the value of attribution in their mobile advertising, tracking unique users as they browse the web and attempting to correlate their activity with the adverts they see. That said, it means everyone is now claiming to possess "magical" data and algorithms which can help brands concentrate their activity on their target audience. If that's the case, then what are they targeting them with?
WILL PROOPS
"Why Mobile Video is the Best Route to Improved Brand Engagement", Performance In, March 4, 2016